And on Thursday, new UK data confirmed this. Global marketing and digital media company Epsilon-Conversant said “demand for loungewear and casualwear has surged during lockdown, as consumers look for the perfect ‘work-from-home’ outfits”. Purchases for these items have risen 49% year-on-year “and those brands that pivot their offerings to jump on this trend could reap the rewards – the likes of Boohoo, which has done just that, has reported a 44% rise in revenue,” the company said.And homewares made up the second big purchase category winner, seeing a 41% rise in March and Aprilคำพูดจาก สล็อตเว็บตรง. But formalwear has been off the agenda for many, falling 25%.

The study used data from 11 retailers across the UK, all with a variety of categories for sale. Tops and T-shirts saw an increase in demand of 13%, with demand for kidswear rising by 11%. However, despite many ‘keep fit’ initiatives driven by personalities such as Joe Wicks, demand for sports/swimwear and accessories has dropped by 2%, with footwear seeing a slightly larger (3%) drop.“Many retailers have pivoted their online operations to promote their lockdown-appropriate goods,” said Elliott Clayton, SVP Epsilon-Conversantคำพูดจาก สล็อตเว็บตรง. “We’ve seen brands like Boohoo.com and Marks &Spencer showcase their more comfortable or interior-focused ranges, and they’ve reaped the rewards. This data highlights just how much more demand there is for stay-at-home products.”But despite the formalwear plunge, the category is still being bought. Clayton added: “Some consumers are clearly still purchasing across all categories. With videoconferencing commonplace, there is certainly still a need to look and feel smart – but I’d predict that retailers which have pivoted to promote their loungewear and casualwear will be the clear winners for some time.”